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Hendrik Brumme

Professor for Logistics
Reutlingen International University
Alteburgstrasse 150
72762 Reutlingen
hendrik.brume@fh-reutlingen.de


[bio]Hendrik Brumme is Professor for Logistics at the ReutlingenInternationalUniversity in Germany. He began his career at HP in 1988, working in different supply chain functions in the Enterprise and Imaging & Printer business. In 1998 he was appointed Director Operation for the HP Solution Factory in Germany producing and refurbishing Unix and NT servers, Workstations and Mass Storage Devices. This manufacturing facility won several industrial excellence awards while evolving from a manufacturing operation towards a service oriented solution delivery center. In 2003 Hendrik developed the enterprise value collaboration network called HP-PartnerPark. After 16 years of industrial experience Hendrik decided to start a new academic career in March 2004.


Prof. Luk Van Wassenhove
Luk Van Wassenhove (Belgium)
The Henry Ford Chaired Professor of Manufacturing
Professor of Operations Management
INSEAD, Fontainebleu, France
(33) (0)1 60 72 42 66 VOICE
(33) (0)1 60 74 55 79 FAX
E-mail: luk.van-wassenhove@insead.edu

[bio]Luk N. Van Wassenhove is the Henry Ford Chair of Manufacturing at INSEAD. Professor Van Wassenhove’s research and teaching are concerned with operational excellence, supply chain management, quality, continual improvement and learning.His recent research focus is on closed-loop supply chains (product take-back and end-of-life issues) and on disaster management (humanitarian logistics). He publishes extensively in Management Science, Operations Research, The International Journal of Production Research, and in many other academic as well as management journals (like Harvard Business Review and California Management Review).He is the author of many teaching cases and regularly consults for major international corporations. Before joining INSEAD, he was on the faculty at ErasmusUniversity and at the Katholieke Universiteit Leuven.

 

Joachim Jeiter

Executive Director Supply Chain Strategy and Processes
Head of Corporate Logistics Supply Chain Planning
Fujitsu Siemens Computers
Buergermeister Ulrich Strasse 100
D-86199 Augsburg
Joachim.Jeiter@fujitsu-siemens.com


[bio]Joachim Jeiter is Head of Corporate Logistics Supply Chain Planning and Executive Director Supply Chain Strategy and Processes at Fujitsu Siemens Computers Ltd., Germany. He studied economical engineering at the University of Karlsruhe followed by a PhD at the Fraunhofer Institute for Material Flow and Logistics at Dortmund supported by a scholarship of the Krupp Scholarship Program. Joachim started his professional career in the pharmaceutical industry at Boehringer Ingelheim in Germany and was later assigned to the UK. After that Joachim worked for IBM in Germany as well as in Hungary, before joining Fujitsu Siemens. All the time Joachim worked in several supply chain functions including end-to-end operational responsibility and strategic and conceptual design.


[title] A Paradigm Shift in Manufacturing (Is There a Future for Manufacturing in Developed Countries?)

[abstract] Recent years have seen major delocalizations, some for good reasons and, unfortunately, also some for not-so-good reasons. In Europe, factory closures are daily news. They are now even high on the political agenda. Most of these factories move to Eastern Europe or China. As a factory manager with roots in the community, the question is “is there anything I can do to keep my factory open?” On a larger scale the question is “will our companies and countries regret this rapid shift in the future?” In short, is it worth fighting for our factories or is it a lost battle?

In this presentation, we discuss our views on the importance and future of industrial excellence in developed countries in three parts. One part deals with 10 years of research on the building blocks of industrial excellence and on how truly excellent plants have evolved over time in their fight to remain competitive. The other two parts of the presentation deal with real-life experiences of two companies.

The first real-life experience concerns HP’s enterprise computers factory in Germany serving the EMEA region. Many managers challenged this centralized manufacturing model and pushed to follow the strong trend towards outsourcing and delocalization. In order to survive, the factory developed a new industry-leading fulfillment model in five phases aiming for solutions, services and finally business networking. The factory is now completely integrated into the sales process. In addition to its focus on cost competitiveness and operations excellence it is now also in a position to push revenue generation through close collaboration with customers, taking advantage of its central location.

The second real-life experience describes Fujitsu Siemens Computers’ strive for supply chain excellence by balancing core competencies and outsourcing. Fujitsu Siemens Computers is the leading European IT infrastructure supplier serving the EMEA region. To meet customer requirements Supply Chain Excellence is one key success factor of Fujitsu Siemens Computers. Supply chain design, flexibility, the right cost structure and people with sense of responsibility are the main elements of this supply chain. However, high labor costs, strong unions and a fashionable trend to move industrial operations to Asia are constantly pushing in the opposite direction of delocalization as opposed to keeping industrial operations in Europe.

 

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