Global Business Languages

Global Business Languages is printed annually by the Department of Foreign Languages and Literature in conjunction with Purdue CIBER, Purdue University, West Lafayette, IN 47907. Articles from previous year's GBL publications are available below. To view this year's GBL please submit a request for an annual subscription. Annual subscription cost: Institutions - US $20, Individuals - US $15, Foreign postage, $2. Please send subscription requests to Professor Allen G. Wood, Department of Foreign Languages and Literature, 640 Oval Drive, West Lafayette, IN 47907-2039. Make checks payable to Purdue University.

Use the links below to view the Entire GBL Publication from previous years
1996 - 1997 - 1998 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005

Use the links below to view specific articles of GBL publications from previous years
1996 - 1997 - 1998 - 2000 - 2001 - 2002 - 2003 - 2004 - 2005


2005 GBL - New Initiatives
Chapter
Article (Click to Open)
Authors
Introduction Introduction  
Articles The Authenticity of Business Simulations in ESP:
Implications for Materials Design

DIANA PHILLIPS, JONATHAN CLIFTON
  Emphasizing Foreign Language Use to International
Marketing Students: A Situational Exercise That
Mimics Real-World Challenges
TRACY L. MELIN, NINA M. RAY
  A Cross-Cultural Comparison of German and
American Graduate Business Students
STEFANIE BORST
  US-Asian Communication Strategies to Develop
Trust in Business Relationships
CHRISTINE UBER GROSSE
  Doing International Business: From Cultural
Perspectives
CHARLES CALVERT, SHINYI LIN, LYNDA MARTIN
  Business Languages and the Use of English in Multilingual
Switzerland
MARGRIT ZINGGELER
  Miss Universe in the Land of Missery: Ecuador’s
Contradictory Development Package
ISABEL DULFANO
  Using Projects to Teach Professional German MICHAEL HAGER
  Building a French for Business and Technology
Program Abroad: Giving Students an Edge in an
Expanding Global Job Market
LIONEL J. LEMARCHAND
  The Good Business of Language Learning: LWB 199,
a Gateway Course to the Language and World
Business Major at the University of Tennessee
GREGORY B. KAPLAN
  Issues and Trends in the Teaching of Business
French for the Twenty-First Century
WILLIAM J. THOMPSON
Contributors Contributors  
2004 GBL - New Synergies, New Times
Chapter
Article (Click to Open)
Authors
Introduction Introduction  
Articles Taking French into the Next Century: The Development, Production, and Dissemination of Multimedia Instructional and Promotional Materials
ANGELINI, LOUGHRIN-SACCO,
THOMPSON
  Protection by (Dis)association JAMES ARCHIBALD
  Language for the Professions: A New Perspective on
Course Design
FLORENCIA, BASALUZZO
  As Business Globalizes, So Should Country Names CONSTANCE S. BATES
  Creative Internationalization: The Importance of
Institutional Culture
BRYANT, SHEEHAN
  Wanted: Literature in the Language for International Business Programs CARLOS M. CORIA-SÁNCHEZ
  Comment Dit-On «Standard Deviation»?: An Effortless
Business-Language Curriculum
ROBERT F. GRABOYES
  Zen in the Workplace: Applying Anti-structure to Enhance Structure STEVEN HEINE
  Preparing Professionals to Perform Better in Intercultural Contexts ZHANNA KOROTKIKH
  Do Not Throw Out the Baby with the Bath Water:Alternative Ways of Explaining the Latin American Crisis in the Spanish for Business Classroom GERMÁN TORRES
  Capitalizing on a Cross-Cultural Experiential Model— China, Singapore, and the U.S.: Albion in China Role-Play Negotiation Simulation Implemented in Singapore WHITE, RUSSELL,
WACHOB
Contributors Contributors  
2003 GBL - Discovering New Economies
Chapter
Article (Click to Open)
Authors
Introduction Introduction  
Articles A Corporate Visit Program Within a Summer Immersion
and a Business Language Curriculum

BOURLATSKAY, SHIELDS,
DIAZ
  Intel and Costa Rica: A Model for Global Expansion ISABEL DULFANO
  Bridging Cultural Barriers in Bicultural Projects: More than Translation and Interpretation of Language
TAIRA KOYBAEVA
  Language Change in Business German
NORBERT HEDDERICH
  Le Cash-Flow or Do You Speak Franglais Revisited
DIANA PHILLIPS
  Culture and German Advertising
MICHAEL HAGER
  Expanding the Field: Current Issues in
Business German


KATHARINA BARBE
  Asynchronous Negotiations: Introducing Electronic Portfolios to Promote Professional Development in Foreign-Language Business Classrooms

DAVID WRIGHT
  Business Japanese Through Internet-Based
Videoconferencing


SHOJI AZUMA
  E-Communication Strategies for the Business
Language Class Introduction


CHRISTINE UBER GROSSE
Reviews Open Reviews  
Contributors Open Contributor's Notes  
2002 GBL - Communication and Commerce
Chapter
Article (Click to Open)
Authors
Introduction Introduction
Articles Research Priorities in Languages for Specific Purposes CHRISTINE UBER GROSSE
  Can We Get Tenure While Teaching Online Language for Professional Purposes? RAFAEL GOMEZ
  A Hypothetical Business Plan Highlighting Approaches to International and Trans-cultural Education MICHAEL E. JONES
  The Business Communication Model For Teaching Foreign Business Languages VIRGINIA YONKERS
  ADRs: A Web-Based Approach to Understanding Financial Concepts in a Foreign Language ANTON PUJOL
  Teaching about the Media to Prepare Professional German Students to be Culture-Competent MICHAEL HAGER
  Experiential Learning in Business German Workshops CHARLES A. GRAIR
  The Educational Duty of the German Chamber of Commerce MARGRIT V. ZINGGELER
  La Reconquista: Spain's New Relationship with Latin America DENISE KOCH
  The ¤: Monopoly Money or Veritable Contender. The Effect of the Changeover on German Everyday Life ALBERT WIMMER
Contributors Open Contributor's Notes
2001 GBL - Proficiency, Efficiency and Business Languages
Chapter
Article (Click to Open)
Authors
Articles CLASSROOM ASSESSMENT TECHNIQUES IN THE GERMAN-FOR-BUSINESS COURSE Erika Daines
  GENERAL AND DIRECTED ASSESSMENT IN MODERN LANGUAGES Heidi Rockwood
  GLOBAL MANAGERS' PERCEPTIONS OF CULTURAL COMPETENCE Christine Uber Grosse
  INTERCULTURAL COMPETENCE AND GERMAN BUSINESS CULTURE Michael Hager
  HOW OPEN IS JAPAN LINGUISTICALLY: NATIVES' ATTITUDES TOWARD NON-NATIVES' USE OF HONORIFICS IN BUSINESS SETTINGS Shoji Azuma
  JOB SEARCH-JAPAN: STRATEGIES FOR GAINING EMPLOYMENT IN A JAPANESE FIRM/SUBSIDIARY OR MULTINATIONAL SUBSIDIARY IN JAPAN Akihisa Kumayama
  CULTURE SHOCK IN A JAPANESE FIRM: AMÉLIE NOTHOMB'S STUPEUR ET TREMBLEMENTS Christine Vance
  THE LANGUAGE OF ADVERTISING: A BAROMETER OF LINGUISTIC CHANGE Maureen S. Wesolowski, Eileen M. Angelini
  THE BUSINESS LETTER IN SPANISH: A CULTURAL PERSPECTIVE Rubén Candia
  TEACHING SALES INVITATIONS-A NEW PROFESSIONAL GENRE IN BUSINESS CHINESE Zhu Yunxia
  "BULLMAN FOREVER": TEACHING STUDENTS HOW TO BECOME WALLSTREET WATCHDOGS Albert Wimmer
2000 GBL - Internationalization and the New Millennium
Chapter
Article (Click to Open)
Authors
Introduction Introduction
Articles A Generation of Business Foreign Languages JAMES L. SCHORR
  Designing and Implementing a French-for-Specific- Purposes (FSP) Program: Lessons Learned from ESP ELIZABETH MARTIN
  Crossing Cultures and a Millennium with Kao-tai: How a Time-Traveler from the Tenth Century can Prepare Business Students for the Twenty-first KANDACE EINBECK
  Developing Cultural Awareness with International Business Students: A Look at Empathy Breakdown THÉRÈSE SAINT PAUL
  Towards a Development of Global Communities Within: Service Learning Projects in a Business Spanish Course CHIN-SOOK PAK
  Cross-cultural Aspects of the French Cover Letter (NOT AVAILABLE ONLINE) EILEEN M. ANGELINI AND SALVATORE FEDERICO
  An Interdisciplinary Approach to a Business German Curriculum: The Texas Tech University Model CHARLES A. GRAIR
  Beyond Spanish for Business: Teaching Marketing Issues in the Spanish-Speaking World NINA M. RAY
  Communication in US Firms Employing Limited-English-Proficient Workers CAROL C. ROSE
Reviews Open Reviews
Contributors Open Contributor's Notes
1998 GBL - Networking With The Business Community
Chapter
Article (Click to Open)
Authors
Overview: What Business Wants Corporate Recruiter Demand for Foreign Language and Cultural Knowledge CHRISTINE UBER GROSSE
  Relationships between Foreign Languages and Interest in Global Business Courses and Careers JOHN E. ROBBINS, JOE ABRAMSON, and CRAIG A. HOLLINGSHEAD
Classroom Networking With The Business World An Integrated Approach in Business Japanese: Connecting the Classroom to the Outside Business World and Volunteer Groups MASATO KIKUCHI and RUMIKO SHINZATO
  Looking into the Future: Training Management Students to Do Business in Cuba CARMEN VEGA CARNEY
  Language and Culture Training for a Small Manufacturing Company JANET D. LEIN
Cultural Connections Native Proverbs as Condensed Culture and Keys to Mentality: An Approach toward Understanding One's Korean Counterparts SAWYER B. RANK
  Cross-cultural Currents in International Law DAVID WILLIAMS RUSSELL
  How to Teach Business English through a Newspaper Ma PURIFICACIÓN VILA DE LA CRUZ
  Understanding French Culture through Advertisements EILEEN M. ANGELINI and SALVATORE FEDERICO
Networking and Technology Surfing the Net with a Mini-Cam: A Low Tech Approach to International Audiovisual Communication at St. Mary's University of San Antonio ALEJANDRO VÉLEZ, ROBERT B. O'CONNOR, and RUBÉN A. CANDIA
Reviews Open Reviews
Contributors Open Contributor's Notes
1997 GBL - Cultural and Cross-cultural Awareness In The Professions
Chapter
Article (Click to Open)
Authors
Cognitive Processes and Foreign Cultures Translating Cultures: The Importance of "Historical Memory" in a Class of Business Italian ARMANDO MAGGI
  The Language Learner and Culture in Doing Business MICHAEL HAGER
Cross-cultural Material and the Classroom Business Negotiations between the Americans and the Japanese YUMI ADACHI
  The German Job Application: A Mirror of Culture JUTTA BAILEY
  The Interrelation of Japanese Language and Culture AKIHISA KUMAYAMA
  Cross-cultural Awareness in the Foreign Language Class: Differing Concepts of Space in Germany and the USA DAGMAR WIENROEDER-SKINNER
  Achieving Linguistic Proficiency and Cross-cultural Competence in the Health Professions: An Intensive Content Model BARBARA D. WRIGHT, ELAINE M. GEISSLER, and CHRISTINA E. COWELL
Studies of Constrastive Features of Different Cultures The Impact of Accented Speech in International Television Advertisements DAWN BIRCH and JANELLE McPHAIL
  According to Which Source? An Analysis of the Use of Attribution in American, Spanish, and Mexican Newspaper Editorials CHIN-SOOK PAK
  Business and the Semiotics of Food: American and French Cultural Perspectives THÉRÈSE SAINT-PAUL
  French Women in the Corporate World SALVATORE FEDERICO and CATHERINE MOORE
  The Changing Face of German Business: Causes and Consequences JANET D. LEIN
Cross-cultural Experiences and Practical Issues German-American Inter-Cultural Differences at the Workplace: A Survey NORBERT HEDDERICH
  Beyond Appearances: Cross-cultural Analysis in a Business Internship Program with France GILLES BOUSQUET
  Tips on Doing Business in Japan YOSHIMITSU KHAN
Review Article Using Available Technology to Create Pedagogical Materials for Foreign Language ORLANDO R. KELM
Reviews Open Review
Contributors Open Contributor's Notes
1996 GBL - Pedagogy in Languages For Specific Purposes
Chapter
Article (Click to Open)
Authors
Global Languages and Future Challenges The Language of Business: Organizing Language Instruction for the Citizens in the International Marketplace of the Twenty-first Century T. Bruce Fryer
The World as Classroom The Borderlink Program: International Academic Joint Ventures James Gerber
  Design and Implementation of an Interdisciplinary Business Language Foreign Study Tour Gary McCain, Nina M. Ray and Jason T. Ellsworth
Teaching World Cultures How to Enhance Intercultural Understanding in the Foreign Language Classroom Eileen M. Angelini
  Cross-Cultural Training in Business Chinese Wei Hongg
World Business in the Classroom From Twenty Questions to the Internet: Proficiency Exercises for the Business Foreign Language Classroom CHARLOTTE P. KING
  Managing an Advanced Business Spanish Course with Business Majors and Native Speakers DENNIS J. PARLE
  Teaching Business Vocabulary and Practice Through Specialized Language Readers at the Intermediate College Level RUBÉN ARAIZA CANDIA
  Integrating Elements of the Communicative Approach into the Preparation for the Paris Chamber of Commerce Certicat Exam EDWARD OUSSELIN
  Teaching the French Model of Management Through Case Studies SALVATORE FEDERICO
  Toward a More Effective Business Japanese Program MOTOKO TABUSE
Reviews Open Review
Contributor Notes Open Contributor Notes