SIMRAP:
Summer International Marketing
Research Assistant Program
In-country International Market
Research for Indiana Companies conducted by Krannert International
MBA Students. Are you faced with an international business research
project for which you need in-country market data? If so,
CIBER's Summer International Market Research Assistance Program
(SIMRAP) may be able to help you obtain your market information.
Each summer several Krannert international MBA students return
home between the first and second year of their MBA program. These
highly qualified graduate business students may be available to
do customized market research for your company. This is a unique
resource available from the Krannert Graduate School of Management
at Purdue University
|
Key
Company Benefits |
| Variety |
Flexibility |
| Our international students typically come
from about 30 different countries and constitute 35-40%
of the Krannert MBA class. |
Each project is defined by you and tailored
to your unique needs. |
| Premier Quality |
Cost Effectiveness |
| Your research project will be carried
out by highly qualified Purdue MBA students who are natives
of your target countries. |
Your customized research will be carried
out at just a small fraction of the cost of similar research
available through other channels. |
Apply Now
Step 1: Download
Application Form
Step 2: Complete & E-mail Form
to cutchin@mgmt.purdue.edu |
SIMRAP
Brochure
APPLY NOW! |
EXAMPLES OF OUTCOMES
Publicly available market data, distribution channels (wholesale/retail),
competitive brands or manufacturers (names, dollar volume, market
share), trade barriers duties, quotas, non-tariff barriers),
market pricing and market sizing data, prospective local reps
and distributors, sources for products (prospective manufacturers),
etc.
EXAMPLES
OF IN-COUNTRY ACTIVITIES
Telephone and in-person interviews, library research, visits
to local embassies, distributors, brokers, retail stores/markets.
Industry and competitive analysis, information on brands/products,
collaborators, competitors, market share dynamics, distribution
channels, names and preliminary screening of prospective representatives.
Outcome can be in the form of customized reports, spreadsheets,
databases, cases studies, relationship networks
RELATIONSHIPS
AND COMMUNICATION
CIBER's role will be to help arrange your contact and interviews
with prospective student researchers. Once the student has been
selected the working relationship, communication, reporting, and
payment will be directly between your company and the MBA student.
For more information,
or to receive a SIMRAP application packet, please contact: Greg
Cutchin, Managing Director, Purdue CIBER at 765/494-4467, or email
to cutchin@mgmt.purdue.edu.
CENTER
FOR INTERNATIONAL BUSINESS EDUCATION AND RESEARCH (CIBER)
Krannert School
of Management
Krannert Building
403 W. State Street
West Lafayette, IN
47907-2056
Tel: 765/494-4467
Fax: 765/494-9658
Email: cutchin@mgmt.purdue.edu
http://www.mgmt.purdue.edu/centers/ciber
