Sumon Datta
Clinical Assistant Professor of Management
Education
Ph.D., Marketing, Yale University, 2009
M.Phil., Marketing, Yale University, 2008
M.A., Marketing, Yale University, 2006
M.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004
B.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004
Professor Datta joined the Krannert faculty in 2009. His teaching interests include marketing management, marketing strategy, marketing research, new product planning and development, and emerging markets. His research interests include competitive marketing strategy, market structure, emerging markets, social interactions, and empirical industrial organization methods.
